BUILDING YOUR BUSINESS WEBSPACE WITH YOU
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Why your Webspace is important.... In today’s tough economy and competitive atmosphere, you need every advantage you can get, no matter how small.
To be competitive in promoting and marketing your business, you need to do what your competition is doing, as a bare minimum. Geographical location is of major importance for customers wishing to find local services, so even at a basic level you need to be listed online with your business name and address, phone number, post code and map to find your location. Customers routinely use search engines like Google or Yahoo to fully research products and services they wish to buy - instantly retrieving a detailed range of information before making their decision to purchase. |
Your chance to inform and impress...
If your listing includes an active link to a bespoke website or social media page - this is your chance to inform and impress potential customers or clients, precisely at the moment when they are actively seeking out your information !
Consider this: if your potential customers retrieve Google or Yahoo search results for you and three other local competitors, which ones are they going to consider visiting first? More than likely, the ones that have websites or links associated with them.
Whilst your web presence isn't an advertising vehicle on it's own, it will provide a lot of added value by having all of your important information accessible to the customer in one place.
A website will save you money in other ways. Here is one example: putting your basics on a business card, with a link to your site, can send customers to your site for the information that they’re looking for; if you’ve ever had to hand out brochures, flyers or catalogues in the past, your website or social media pages could replace most of these or at least reduce the number of expensive materials you need to have printed on a regular basis.
The bottom line of all marketing is this: make it easy for the customer to do business with you. A website will never cure everything, but it will certainly give your customers and clients many more reasons to do business with you.
You inspire confidence with a professional, well-designed site. Offering customers different ways to contact you makes it easy for them to learn more about your company and, most importantly, generate business.
Consider this: if your potential customers retrieve Google or Yahoo search results for you and three other local competitors, which ones are they going to consider visiting first? More than likely, the ones that have websites or links associated with them.
Whilst your web presence isn't an advertising vehicle on it's own, it will provide a lot of added value by having all of your important information accessible to the customer in one place.
A website will save you money in other ways. Here is one example: putting your basics on a business card, with a link to your site, can send customers to your site for the information that they’re looking for; if you’ve ever had to hand out brochures, flyers or catalogues in the past, your website or social media pages could replace most of these or at least reduce the number of expensive materials you need to have printed on a regular basis.
The bottom line of all marketing is this: make it easy for the customer to do business with you. A website will never cure everything, but it will certainly give your customers and clients many more reasons to do business with you.
You inspire confidence with a professional, well-designed site. Offering customers different ways to contact you makes it easy for them to learn more about your company and, most importantly, generate business.
